Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
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Produktdetails
Weitere Autoren: Rook, Dennis W.
- ISBN: 978-0-7619-1697-0
- EAN: 9780761916970
- Produktnummer: 1540770
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 608 S.
- Masse: H25.3 cm x B18.1 cm x D3.1 cm 1'034 g
- Auflage: New
- Gewicht: 1034
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