Complicated Lives
The Malaise of Modernity
The crux of the book is that people now live complicated lives. It outlines the different areas of complexity in consumers' lives: the vast range of choices and information now available to the consumer; expectations and aspirations constantly on the rise; fluid and flexible family lives; an ongoing struggle to redefine roles and responsibilities in the household; complex and demanding careers, new anxieties to deal with ? to name but a few. The book suggests how companies can prosper by helping consumers handle these complexities and how customer relationship management can be improved by recognition of the particular issues that particular…
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Produktdetails
Weitere Autoren: Willmott, Michael
- ISBN: 978-0-470-85702-1
- EAN: 9780470857021
- Produktnummer: 13915760
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 246 S.
- Plattform: PDF
- Masse: 1'680 KB
Über den Autor
Michael Willmott is co-founder of the Future Foundation, a consumer think-tank that advises organisations on emerging customer needs. He has 25 years experience as a researcher, analyst and forecaster and is a regular writer, presenter and media commentator on social, economic, political and technological change and its implications for business, government and society. His book Citizen Brands, recently published by John Wiley and Sons, deals with the dynamics of the relationship between companies and society and the implications for branding. William Nelson is Analysis Manager for nVision, the Future Foundation's online social and consumer trends and forecasting service. In recent years, he has managed research projects for a number of major clients including a three-year programme of research for retail bank Abbey National on the subject of life's complications. He is Editor of practioner papers for the Journal of Consumer Behaviour.
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The Malaise of Modernity
The Malaise of Modernity
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