Paddy Scannell

Radio, Television and Modern Life

Buch

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and political economy of media analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies… Mehr

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Produktdetails

ISBN: 978-0-631-19875-8
EAN: 9780631198758
Produktnummer: 1819686
Verlag: Blackwell Publishers
Sprache: Englisch
Erscheinungsjahr: 1996
Seitenangabe: 204 S.
Masse: H22.9 cm x B15.2 cm x D1.2 cm 322 g
Abbildungen: Paperback
Gewicht: 322

Über den Autor

Paddy Scannell is one of the founding editors of the journal Media, Culture and Society. His publications include A Social History of Broadcasting, co-written by David Cardiff (Blackwell, 1991). He is a reader at the Center for Communication and Information Studies at the University of Westminster.