Chasing Digital

A step-by-step guide to thriving in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. How can pre- digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital offers a clear and detailed framework to help leaders leverage their strengths and re-design their organisation from the bottom up to create a new competitive advantage in the digital economy. From taking advantage of artificial intelligence, to harnessing big data, to planning for potential roadblocks, this playbook will give you the tools and mindsets needed for your business to not only survive but thrive. Learn how to: integrate technology into your business strategy and culture prioritise and manage your company's digital transition minimise friction with company stakeholders create opportunities for fast and intentional digital growth. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business.