Impulse
Why We Do What We Do Without Knowing Why We Do It
When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is…
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Produktdetails
- ISBN: 978-1-4481-0676-9
- EAN: 9781448106769
- Produktnummer: 14335969
- Verlag: Cornerstone
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 336 S.
- Plattform: EPUB
- Masse: 854 KB
Über den Autor
DR DAVID LEWIS is founder and Director of Research at the independent research consultancy Mindlab International. Dubbed the 'father of neuromarketing' for his pioneering studies analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions. He is the founding member of the Impulsivity Research Group (http://www.impulsive.me.uk/), which is dedicated to researching the psychology, neurology and genetics of impulsive behaviour.
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