Hit Brands
How Music Builds Value for the World's Smartest Brands
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
CHF 43.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Jankovich, R. / Sheinkop, E.
- ISBN: 978-1-349-44459-5
- EAN: 9781349444595
- Produktnummer: 20048377
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 201 S.
- Auflage: 1st ed. 2013
- Abbildungen: X, 201 p.
Über den Autor
Daniel M. Jackson is an authoritative author, music branding practitioner and the founder of Sonicbrand, the UK's first music branding agency. Daniel M. Jackson's first book, An Introduction to Sonic Branding, inspired a generation of entrepreneurs to change how brands and music play together. Hit Brands marks the coming of age of these music and brand relationships. As CEO of CORD, Daniel now runs the world's leading integrated music agency, servicing global brands from offices around the globe.Richard Jankovich is CEO and Founder of B(R)ANDS Music Branding Group and Shoplifter In-Store Radio Promotion. For fifteen years he has nurtured partnerships between the music industry and consumer brands while overseeing music strategy for some of the world's leading companies. He has represented leading record labels including Warner Brothers, Universal/Republic, Beggars Group and more. Richard is also a music lecturer at USC, industry speaker and recording artist.Eric Sheinkop is Co-Founder and CEO of Music Dealers, a global music tech company that has disrupted the traditional music industry model to create a new route for artists to break their music. Boasting the world's largest licensing database of indie musicians, Music Dealers helps leading global brands find credible ways to integrate music into their marketing, Sheinkop has brokered 'industry first' partnerships with brands and agencies designed to deliver network efficiencies and a more authentic connection between a brand and its consumers. This innovative approach has earned Eric multiple industry awards including Billboard Magazine's '30 Under 30' and Music Man of the 21st Century' by Crain's Business.
93 weitere Werke von D. Jackson:
Affairs and Other Stories
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 1.50
Blood Art: An Erotic and Romantic Tale
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 1.90
My Romantic History
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 17.40
Becoming Dynamic
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 100.50
International Review of Connective Tissue Research
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 70.90
International Review of Connective Tissue Research
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 70.90
Winter's White Hot Promise: A BWWM Romance
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 3.00
Canada and the Crown
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 73.50
Time's Demon - Islevale 2 (Unabridged)
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Audio Download
CHF 28.35
Booker T. Washington and the Struggle against White Supremacy
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 45.00
Thieves' Quarry
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 12.25
A Spell of Vengeance
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 0.65
Time's Assassin (The Islevale Cycle, #3)
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 8.50
International Review of Connective Tissue Research
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 70.90
International Review of Connective Tissue Research
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 70.90
A Resilient Crown
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 17.40
Advice and Other Stories: Three Erotic and Romantic Tales
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 1.50
Clusters as Subsystems in Light Nuclei
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 47.63
The Canadian Kingdom
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 15.45
The Price of Doing Business
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 0.65
The Chooky Brae
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 18.70
International Review of Connective Tissue Research
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 70.90
International Review of Connective Tissue Research
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 70.90
Exploring Aging Masculinities
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (PDF Format)
CHF 29.50
The Crown and Canadian Federalism
How Music Builds Value for the World's Smartest Brands
How Music Builds Value for the World's Smartest Brands
Ebook (EPUB Format)
CHF 9.65
Bewertungen
Anmelden