Fuzzy Methods for Customer Relationship Management and Marketing
Applications and Classifications
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possi…
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Produktdetails
Weitere Autoren: Meier, Andreas (Hrsg.)
- ISBN: 978-1-4666-0095-9
- EAN: 9781466600959
- Produktnummer: 11814737
- Verlag: Business Science Reference
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 388 S.
- Masse: H28.6 cm x B22.1 cm x D2.5 cm 1'235 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 1235
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