Web Design for ROI
Turning Browsers into Buyers & Prospects into Leads
Your web site is a business-design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good-it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design chan…
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Produktdetails
Weitere Autoren: Niehaus, Sandra
- ISBN: 978-0-13-270502-8
- EAN: 9780132705028
- Produktnummer: 34742282
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Plattform: EPUB
- Masse: 15'641 KB
- Auflage: 1. Auflage
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