Public Relations Programming and Production
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relati…
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Produktdetails
- ISBN: 978-0-275-92677-9
- EAN: 9780275926779
- Produktnummer: 1417630
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 1988
- Seitenangabe: 338 S.
- Masse: H24.0 cm x B16.1 cm x D2.2 cm 674 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 674
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