Greg W. Marshall

Marketing Management

Buch

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and lear… Mehr

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Produktdetails

Weitere Autoren: Johnston, Mark W.

ISBN: 978-0-07-802886-1
EAN: 9780078028861
Produktnummer: 15837558
Verlag: Irwin
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 576 S.
Masse: H27.7 cm x B21.8 cm x D2.3 cm 1'293 g
Auflage: 2. A.
Gewicht: 1293
Sonstiges: Ab 18 J.

Über den Autor

Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He earned his Ph.D. in marketing from Oklahoma State University. Gregs industry experience includes 13 years in selling and sales management, product management, and retailing with companies such as Warner Lambert, Mennen, and Target Stores. When he left Warner Lambert in 1986 to enter academe, he was the manager of the top-performing sales district in the United States. In addition, he has served as a consultant and trainer for a variety of organizations in both the private and public sectors, primarily in the areas of marketing planning, strategy development, and service quality.