Market Analysis
Assessing Your Business Opportunities
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information neede…
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Produktdetails
Weitere Autoren: Stevens, Robert E / Sherwood, Philip K / Dunn, John Paul
- ISBN: 978-1-317-76514-1
- EAN: 9781317765141
- Produktnummer: 16958100
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 240 S.
- Plattform: PDF
- Masse: 3'274 KB
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