Crossing the Chasm
Marketing and selling technology products to mainstream customers
In Crossing the Chasm, Geoffrey Moore, the world′s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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Produktdetails
- ISBN: 978-1-84112-063-8
- EAN: 9781841120638
- Produktnummer: 1070634
- Verlag: John Wiley and Sons Ltd
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 238 S.
- Masse: H23.5 cm x B13.6 cm x D1.3 cm 368 g
- Gewicht: 368
- Sonstiges: Postgraduate, Research & Scholarly
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