Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.This package includes MyLab. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leav…
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Produktdetails
Weitere Autoren: Kotler, Philip / Opresnik, Marc Oliver
- ISBN: 978-1-292-29499-5
- EAN: 9781292294995
- Produktnummer: 30988306
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Masse: 1'460 g
- Auflage: 14. A.
- Abbildungen: Buch; Access Card für Digitales Produkt
- Gewicht: 1460
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