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James Webster

The Mass Audience

Rediscovering the Dominant Model

Ebook (PDF Format)

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of &quote;audience.&quote; They question the utility of th… Mehr

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Produktdetails


Weitere Autoren: Phalen, Patricia F.
  • ISBN: 978-1-136-68594-1
  • EAN: 9781136685941
  • Produktnummer: 16984717
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 174 S.
  • Plattform: PDF

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