Licensing Best Practices

As companies seek new streams of profit from their intellectual property-such as patents, trademarks, copyrights, proprietary technologies, and domain names-it is more important than ever that licensing professionals have access to accurate information and creative thinking. This book is designed to keep licensing professionals up to date on current changes and future opportunities in this dynamic field. The Licensing Executives Society International is the global coordinating body of 27 national and regional LES professional organizations dedicated to the continuing education of its members and those professionals who desire guidance in the field of licensing and technology management. In The LESI Guide to Licensing Best Practices, 33 esteemed members of LES present 23 chapters covering a wide range of vital topics for its targeted audiences. This unique collection of articles by the best and brightest of LES provides practical insight and sophisticated discussions of truly important contemporary issues. It offers real-world analyses of modern trends and procedures, as well as a look into the future of licensing and the identification of opportunities to be found there. The landscape of modern licensing is changing rapidly and The LESI Guide to Licensing Best Practices is packed with case studies and expert advice that will keep licensing professionals at the top of their game, no matter where the future leads. Among the highlights of the book are chapters covering licensing issues, procedures, and regulations in Europe, the Middle East, Australia, and Asia; the do's and don'ts of licensing agreements; patent procedure changes in the United States and Europe; licensing issues on the Internet; technology valuation; the increasing employment of consultants; and licensing trends in specific fields. This definitive and clearly written resource will serve the needs of licensing executives, in-house counsel, IP consultants, serious students, and professionals who deal with licensing issues, whether on a regular or occasional basis.