Matthew Dixon
The Effortless Experience
Conquering the New Battleground for Customer Loyalty
Ebook (EPUB Format)
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves t…
Mehr
Beschreibung
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.The rewards are there for the taking, and the pathway to achieving them is now clearly marked.'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to StickMatt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller.Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review.Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.
CHF 13.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Toman, Nicholas / Delisi, Rick
- ISBN: 978-0-241-96792-8
- EAN: 9780241967928
- Produktnummer: 17836754
- Verlag: Penguin Books Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 3'668 KB
Über den Autor
Matthew Dixon, Nicholas Toman and Rick DeLisi
24 weitere Werke von Matthew Dixon:
Conquering the New Battleground for Customer Loyalty
Ebook (EPUB Format)
CHF 45.15
Conquering the New Battleground for Customer Loyalty
Ebook (EPUB Format)
CHF 13.00
Conquering the New Battleground for Customer Loyalty
Ebook (EPUB Format)
CHF 13.00
Conquering the New Battleground for Customer Loyalty
Ebook (PDF Format)
CHF 45.15
Conquering the New Battleground for Customer Loyalty
Ebook (PDF Format)
CHF 38.00
Conquering the New Battleground for Customer Loyalty
Ebook (EPUB Format)
CHF 38.00
Conquering the New Battleground for Customer Loyalty
Ebook (PDF Format)
CHF 106.50
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.