David L. Rogers

Digital Transformation Playbook

Rethink Your Business for the Digital Age. Columbia Business School Publishing

Buch

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules--and provides practical, hands-on tools--that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being disrupted by digital business models, any business can l… Mehr

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Produktdetails

ISBN: 978-0-231-17544-9
EAN: 9780231175449
Produktnummer: 19148746
Verlag: University Presses
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 278 S.
Masse: H23.6 cm x B16.1 cm x D2.2 cm 506 g
Abbildungen: 26
Gewicht: 506

Über den Autor

David L. Rogers is the faculty director of Columbia Business School's executive programs in Digital Marketing and Digital Business Strategy and founder of the BRITE (Brands Innovation Technology) conference. He advises global companies such as Google, Toyota, Visa, IBM, China Eastern Airlines, Kohler, and MacMillan, and he has appeared on CNN and CNBC and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. His most recent book is The Network Is Your Customer.