Marketing Intelligent Systems Using Soft Computing
Managerial and Research Applications
The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used.This book represents a notable and creative step forward in this respect. The edi…
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Produktdetails
Weitere Autoren: Martínez López, Francisco J. (Hrsg.)
- ISBN: 978-3-642-15605-2
- EAN: 9783642156052
- Produktnummer: 31957494
- Verlag: Springer Nature EN
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 478 S.
- Masse: H23.5 cm x B15.5 cm 1'900 g
- Abbildungen: Farb., s/w. Abb.
- Reihenbandnummer: 258
- Gewicht: 1900
- Sonstiges: Research
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