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Michael E. Porter

The Competitive Strategy

Techniques for Analyzing Industries and Competitors

Buch

First time in paperback for this classic of business theory.

CHF 30.90

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

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Produktdetails

  • ISBN: 978-0-7432-6088-6
  • EAN: 9780743260886
  • Produktnummer: 8604812
  • Verlag: Simon & Schuster N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2004
  • Seitenangabe: 432 S.
  • Ausstattung: Trade Paperback
  • Masse: H23.5 cm x B15.6 cm x D2.7 cm 454 g
  • Gewicht: 454

Über den Autor

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.

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