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David Booth

Display Advertising

An Hour a Day

Ebook (EPUB Format)

Boost Conversions and Drive Results A Step-by-Step Guide Fueled by compelling new ad formats and targeting capabilities, display advertising is revolutionizing how marketers reach and engage with their audience. This ultimate how-to guide, with its practical and proven steps to do-it-yourself display advertising, gives today's marketers the tools to succeed. Whether you're a marketer, consultant, or small business owner, you'll quickly learn the key concepts, trends, and best practices you need to know to develop, launch, manage, and measure a winning plan. Identify, define, and assign value to the display advertising goals against which you… Mehr

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Produktdetails


Weitere Autoren: Koberg, Corey
  • ISBN: 978-1-118-24029-8
  • EAN: 9781118240298
  • Produktnummer: 16382434
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 528 S.
  • Plattform: EPUB
  • Masse: 40'343 KB

Über den Autor


David Booth (left) and Corey Koberg (right) are Founding and Senior Partners of Cardinal Path, a leading professional services firm specializing in digital intelligence, measurement, and online marketing. They can be found speaking and training around the world, and they are Google AdWords, Analytics, Urchin, and Website Optimizer Certified Partners and Trainers. They have consulted and worked with clients such as Google, NPR, National Geographic, Lollapalooza, Universal Music, Chevron, Papa John's, and many more.

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