Advertising Myths
The Strange Half-Lives of Images and Commodities
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at al…
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Produktdetails
- ISBN: 978-1-135-14149-3
- EAN: 9781135141493
- Produktnummer: 14490967
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 168 S.
- Plattform: EPUB
- Masse: 2'482 KB
Über den Autor
Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).
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