Commitment
To create a competitive advantage, a company must commit itself to developing a set of capabilities superior to its competitors; But such commitments tend to be costly and hard to reverse. How then, should a company decide which broad path, or strategy, to commit itself to? And how are competition and uncertainty to be accounted for in that decision?In this brilliant reassessment of how companies gain and sustain competitive advantage, Pankaj Ghemawat consolidates contemporary research in economics and other disciplines into a comprehensive yet practical framework for comparing commitments to strategically distinct options. This framework wil…
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Produktdetails
- ISBN: 978-1-4391-0617-4
- EAN: 9781439106174
- Produktnummer: 14348319
- Verlag: Simon + Schuster Inc.
- Sprache: Englisch
- Erscheinungsjahr: 1991
- Seitenangabe: 192 S.
- Plattform: EPUB
- Masse: 2'512 KB
Über den Autor
Pankaj Ghemawat is professor of business administration at the Harvard Business School. He is the author of several widely influential articles on investment, disinvestment, and sustaining competitive advantage, and was formerly a consultant with McKinsey & Company.
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