PR and Communication in Local Government and Public Services
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communicatio…
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Produktdetails
Weitere Autoren: Gaudin, Pat / Moran, Wendy
- ISBN: 978-0-7494-6617-6
- EAN: 9780749466176
- Produktnummer: 15006003
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 272 S.
- Plattform: EPUB
- Masse: 2'406 KB
- Auflage: 1. Auflage
Über den Autor
John Brown, Pat Gaudin, Wendy Moran
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