Shopping for Identity
The Marketing of Ethnicity
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the hyphenated Americans--in other words, all of us.As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, t…
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Produktdetails
- ISBN: 978-0-8052-1093-4
- EAN: 9780805210934
- Produktnummer: 9779891
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 256 S.
Über den Autor
Marilyn Halter, a member of the history department and the American Studies program at Boston University, is also a research associate at Boston University's Institute for the Study of Economic Culture. She is the author of Between Race and Ethnicity and the editor of New Migrants in the Marketplace. She lives in Lakeville, Massachusetts.
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