The Soft Edge: Where Great Companies Find Lasting Success

PRAISE FOR THE SOFT EDGEEntertaining, magnificent, enlightening, and so relevant to the future. --VIVEK WADHWA, vice president of research and innovation, Singularity University; fellow, Stanford University's Center for Corporate Governance; research director, Duke University's Center for Entrepreneurship and Research CommercializationThe great irony of our age is this: the faster technology progresses, the more crucial it is to organize around timeless human truths. Rich Karlgaard shows the way in The Soft Edge. --GARY HAMEL, director, The Management Lab; author, What Matters NowAnyone with a stake in tomorrow's bottom-line outcomes should take a close look at Karlgaard's cutting-edge book. --AMY EDMONDSON, Novartis Professor of Leadership and Management, Harvard Business School; author, TeamingKarlgaard has delivered a bold, timely argument: the 'soft side' of business is not only relevant and powerful, it is the only remaining competitive edge in our new economy. --STEPHEN M.R. COVEY, New York Times bestselling author, The Speed of Trust and Smart TrustKarlgaard sharpens the ability of corporate leaders to master the soft edge--a hard reality in today's latticed world. --CATHY BENKO, vice chairman and managing principal, Deloitte LLP; bestselling author, Mass Career CustomizationRich Karlgaard shows how the very best companies enchant us with purpose, affection, empathy, coolness, and grit. --GUY KAWASAKI, author of APE: Author, Publisher, Entrepreneur; former chief evangelist, AppleThe Soft Edge is on my short list of best business books of the year. It'll end up on yours, too. --JIM KOUZES, coauthor, The Leadership Challenge; Dean's Executive Fellow of Leadership, Santa Clara University