Sport Business in the United States
Contemporary Perspectives
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketpla…
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Produktdetails
Weitere Autoren: Zhang, James J. (Hrsg.)
- ISBN: 978-1-00-020325-7
- EAN: 9781000203257
- Produktnummer: 33996733
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 2'286 KB
- Auflage: 1. Auflage
- Abbildungen: 3 schwarz-weiße Abbildungen, 19 schwarz-weiße Tabellen
Über den Autor
Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.
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