Service Marketing
Services are economic activities offered by one party to another. Often time-based, performances bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labour, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved. There has been a long academic debate on what makes services different from goods. The historical perspective in the late-eighteen and early-nineteenth centuries focused on creation and possession of wea…
Mehr
CHF 528.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-93-88034-29-6
- EAN: 9789388034296
- Produktnummer: 27870290
- Verlag: Anmol Publications PVT. LTD.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 286 S.
- Plattform: EPUB
- Masse: 347 KB
Über den Autor
By S. D. Singh
15 weitere Werke von S. D. Singh:
Encyclopaedia of Marketing Research Volume-8 (Strategy Management and Marketing)
Ebook (EPUB Format)
CHF 353.45
Encyclopaedia of Marketing Research Volume-2 (Advertising Management)
Ebook (EPUB Format)
CHF 353.45
Bewertungen
Anmelden