The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or you've had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.Learn how to:Keep your marketing pieces out o…
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Produktdetails
- ISBN: 978-1-59918-630-6
- EAN: 9781599186306
- Produktnummer: 27816302
- Verlag: Entrepreneur Pr
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 286 S.
- Masse: H22.6 cm x B15.0 cm x D2.0 cm 408 g
- Gewicht: 408
Über den Autor
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
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