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Barbara Thomas

Advocate Marketing

Buch

GET YOUR BEST CUSTOMERS TO TELL YOUR STORY TO THE WORLD!Master today's #1 strategy for closing more sales and shortening sales cyclesCustomer advocacy: what to do, what not to do, and how to measure your successIncludes pioneering case studies and brand-new researchYour customers are your best sales reps. Customer advocates proactively influence purchase decisions more effectively than you ever could on your own. Customers put their reputations on the line for you. Prospects and current customers listen to them. This leads to a single conclusion: You should engage and empower more customers and stakeholders to advocate on your behalf.Advocate… Mehr

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Produktdetails


  • ISBN: 978-0-13-449605-4
  • EAN: 9780134496054
  • Produktnummer: 19766292
  • Verlag: Pearson Academic
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 224 S.
  • Masse: 440 g
  • Gewicht: 440

Über den Autor


Barbara Thomas is president of Creative Tactics and is recognized for helping large and small organizations with high-impact, award-winning programs. Known as BT to her associates, she offers the benefit of more than 25 years of experience with corporate and governmental institutions to engage their customers and turn them into advocates. Clients appreciate her clear, direct communication and insight into their business. As a Certified Direct Marketing and Certified eMarketing professional, BT is the recent winner of the 2016 Killer Content award and has served on boards of national marketing organizations, speaks at marketing events, volunteers her time to mentoring, and provides pro bono marketing services to small independent business owners.She and her husband live in North Potomac with their two dogs, one cat, and thousands of honeybees. BT is an award-winning beekeeper in the state of Maryland.

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