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John Hoover

How to Sell to an Idiot

12 Steps to Selling Anything to Anyone

Buch

HOW TO SELL TO AN IDIOTSelling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to:* Use idiot-proof planning and preparation to make prospecting far more effective* Use idiot-s… Mehr

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Produktdetails


Weitere Autoren: Sparkman, Bill
  • ISBN: 978-0-471-71854-3
  • EAN: 9780471718543
  • Produktnummer: 1737697
  • Verlag: John Wiley & Sons
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 220 S.
  • Masse: H22.9 cm x B15.2 cm x D1.3 cm 345 g
  • Abbildungen: Paperback
  • Gewicht: 345

Über den Autor


JOHN HOOVER, PhD, is an organizational behavior specialist, author, consultant, popular speaker, and seminar leader. A former executive in the Disneyland Entertainment Division, he has consulted with such clients as Boeing, Delta Air Lines, Hilton Hotels, IBM, Motorola, and Xerox. He is also the author (with Roger DiSilvestro) of The Art of Constructive Confrontation: How to Achieve More Accountability with Less Conflict, from Wiley.Visit www.constructiveconfrontation.com or www.idiotworld.org.BILL SPARKMAN is one of America's top sales trainers and motivational speakers. His approach to business and life has thrilled audiences since 1987. His clipboard style of educating was developed after a successful career in the world of sports as a player and coach. Fire up your sales team; Bill makes learning fun!Visit www.billsparkmanthecoach.com.

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