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McDonald, Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK)

Marketing Due Diligence

Reconnecting Strategy to Share Price

Buch

The only book showing how to connect marketing strategy to creating shareholder value - the hottest topic in today's boardroom.

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Produktdetails


Weitere Autoren: Ward, Keith (Visiting Professor of Financial Strategy, Cranfield School of Management, UK) / Smith, Brian (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.)
  • ISBN: 978-0-7506-8342-5
  • EAN: 9780750683425
  • Produktnummer: 2615795
  • Verlag: Elsevier Science & Technology
  • Sprache: Englisch
  • Erscheinungsjahr: 2007
  • Seitenangabe: 256 S.
  • Masse: H24.6 cm x B18.9 cm x D0.0 cm 470 g
  • Gewicht: 470
  • Sonstiges: Professional & Vocational

Über den Autor


MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

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