Marketing Due Diligence
Reconnecting Strategy to Share Price
The only book showing how to connect marketing strategy to creating shareholder value - the hottest topic in today's boardroom.
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Produktdetails
Weitere Autoren: Ward, Keith (Visiting Professor of Financial Strategy, Cranfield School of Management, UK) / Smith, Brian (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.)
- ISBN: 978-0-7506-8342-5
- EAN: 9780750683425
- Produktnummer: 2615795
- Verlag: Elsevier Science & Technology
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 256 S.
- Masse: H24.6 cm x B18.9 cm x D0.0 cm 470 g
- Gewicht: 470
- Sonstiges: Professional & Vocational
Über den Autor
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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