Rosemary Varley

Retail Product Management: Buying and Merchandising

Buch

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the p… Mehr

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Produktdetails

ISBN: 978-0-415-32715-2
EAN: 9780415327152
Produktnummer: 1516400
Verlag: Routledge Chapman Hall
Sprache: Englisch
Erscheinungsjahr: 2005
Seitenangabe: 263 S.
Masse: H24.7 cm x B17.1 cm x D1.5 cm 481 g
Auflage: 2. A.
Gewicht: 481

Über den Autor

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.