Marketing Analytics
Essential Tools for Data-Driven Decisions
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer…
Mehr
CHF 48.35
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Farris, Paul W. / Wilcox, Ronald T.
- ISBN: 978-0-8139-4516-3
- EAN: 9780813945163
- Produktnummer: 35015931
- Verlag: University of Virginia Press
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 312 S.
- Plattform: EPUB
- Masse: 20'579 KB
- Abbildungen: 12 b&w illus., 46 figures, 57 tables
Über den Autor
Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox
Bewertungen
Anmelden