Counterintuitive Marketing
Achieving Great Results Using Common Sense
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disast…
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Produktdetails
Weitere Autoren: Krieg, Peter C.
- ISBN: 978-0-7432-0554-2
- EAN: 9780743205542
- Produktnummer: 14344465
- Verlag: Simon + Schuster Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 9'259 KB
- Abbildungen: illustrations
Über den Autor
Kevin J. Clancy and Peter C. Krieg
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