Myths of Social Media
Dismiss the Misconceptions and Use Social Media Effectively in Business
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and…
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Produktdetails
Weitere Autoren: Macrae, Ian
- ISBN: 978-0-7494-9872-6
- EAN: 9780749498726
- Produktnummer: 33594384
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 2'558 KB
- Auflage: 1. Auflage
Über den Autor
Michelle Carvill, Ian MacRae
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