Scare Tactics
Arguments that Appeal to Fear and Threats
Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum, the `argument to the stick/club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations, politics, international negotiations, and everyday argumentation on all kinds of subjects. Many of these arguments are amusing, once you see the clever tactic used; others are scary. Some of the…
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Produktdetails
- ISBN: 978-90-481-5552-1
- EAN: 9789048155521
- Produktnummer: 10317672
- Verlag: Springer Netherlands
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 236 S.
- Masse: H23.5 cm x B15.5 cm x D1.2 cm 365 g
- Auflage: 2000
- Abbildungen: Paperback
- Gewicht: 365
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