Laurie Young

Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Ebook (PDF Format)

MARKETING THE PROFESSIONAL SERVICES FIRM APPLYING THE PRINCIPLES AND THE???SCIENCE OF MARKETING TO THE PROFESSIONS LAURIE YOUNG The professional services sector is vast and growing. Traditionally associated with accountancy and legal firms, today's market ranges from IT & Telecoms through management and recruitment consultancy to architects, surveyors, financial and retail services. Within it are all kinds of businesses, from international brands to niche players. As markets valued at up to $700 billion worldwide mature, there is an urgent need for new marketing thinking for global players and small businesses alike. This book applies the… Mehr

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Produktdetails

ISBN: 978-0-470-01716-6
EAN: 9780470017166
Produktnummer: 13964366
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2005
Seitenangabe: 432 S.
Plattform: PDF
Masse: 1'830 KB

Über den Autor

ABOUT THE AUTHOR LAURIE YOUNG is a specialist in the marketing of services and customer care. His career includes senior positions with PricewaterhouseCoopers, BT and Unisys. In the 1990s he founded, built and sold his own professional service firm, focussing on service marketing. Over the years he has advised a number of firms, from small, single partner, practices to large, multinational organisations on the contribution of services marketing to shareholder value. Also by Laurie Young: Competitive Customer Care with Merlin Stone and Making Profits From New Service Development.