Value First Then Price: Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers
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Produktdetails
Weitere Autoren: Snelgrove, Todd C. (Hrsg.)
- ISBN: 978-1-138-10162-3
- EAN: 9781138101623
- Produktnummer: 22664825
- Verlag: Routledge
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 224 S.
- Masse: H23.4 cm x B15.7 cm x D1.8 cm 454 g
- Gewicht: 454
Über den Autor
Andreas Hinterhuber is a Partner of Hinterhuber & Partners (www.hinterhuber.com) and a Visiting Professor at the University of Bolzano, Italy. He has led consulting projects in pricing in B2B and B2C companies worldwide, including Lufthansa, Tieto, International Paper, Continental, SPX, Fercam, Swarovski, Würth-Hochenburger, Ecolab, British American Tobacco, and many others. He has published articles in Industrial Marketing Management, Long Range Planning, MIT Sloan Management Review, Journal of Strategic Marketing, Business Horizons and other journals.Todd C. Snelgrove is the former Global Vice President of Value, and drove the creation, tools, processes, and results, of a 20 year value journey at SKF and supports executive MBA classes at Northwestern University, London Business School, and the International Institute for Management Development and others. Todd is now the founding partner at consultancy Experts In Value (www.expertsinvalue.com), and helps companies create, communicate, calculate, and get paid for value.
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