Fundamentals of Sports Media and Sponsorship Sales
Developing New Accounts
The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accountsis a tutorial in narrative form that provides practical step-by-step instruction on how to develop new sports sponsors and advertisers. There's guidance covering the gamut from getting organized, identifying prospects, preparing for the first conversation, commanding the room when presenting a proposal and closing a piece of business.PricewaterhouseCooper forecasts media rights and sponsorship will grow to $37 billion annually by 2018. In 2009, sponsorship and sports media rights produced just north of $20 billion. In today's general environment of restrained growt…
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Produktdetails
- ISBN: 978-0-692-48840-9
- EAN: 9780692488409
- Produktnummer: 19723189
- Verlag: BookBaby
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 0 S.
- Plattform: EPUB
- Masse: 7'529 KB
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