Your Amazing Brand Story
How to help more people & make more money
IS THERE A SECRET TO BUSINESS GROWTH? Yes, there is. And it may not be what your think ... Telling better stories in business is not about thinking up clever words, images or jingles that will make your products or services seem a little more schmick. That's called advertising.Stories are about people. Stories embed emotion into a transaction. Great stories linger and make your brand distinctive, trusted and in time, loved.For over three decades, former Nike marketing executive, Tim Wood has studied and worked as a storyteller. In Your Amazing Brand Story, Tim steps you through the formula used by the best brands in the world, big and small,…
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Produktdetails
- ISBN: 978-1-922691-21-7
- EAN: 9781922691217
- Produktnummer: 38394493
- Verlag: Fit Brand Pty Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 176 S.
- Masse: H22.2 cm x B14.5 cm x D1.3 cm 375 g
- Abbildungen: HC gerader Rücken mit Schutzumschlag
- Gewicht: 375
Über den Autor
Tim Wood is passionate about helping brands and people grow through telling better stories. A former marketing executive at some of the world's best storytelling brands including Nike, McDonald's, Mattel and Krispy Kreme, Tim has overseen the creation of many brand stories that have driven incredible growth. He is the creator of Your Amazing Brand Story Academy and director at brand growth agency Fit Brand & Partnerships.Before entering the corporate world, Tim studied (Western Australian Academy of Performing Arts) and worked as a storyteller - initially as an actor and writer, then as a copywriter in the adverting industry. Tim grew up in country Victoria and today lives in Melbourne, Australia with his wife Emma, their three children and a goofy pooch named Billy.YourAmazingBrandStory.com
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