Xiaomi
How a Startup Disrupted the Market and Created a Cult Following
There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices. Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money. How did a small Chinese start-up become so big in a matter of years? How has it ma…
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Produktdetails
- ISBN: 978-93-90327-05-8
- EAN: 9789390327058
- Produktnummer: 35817707
- Verlag: HarperBusiness
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 212 S.
- Plattform: EPUB
Über den Autor
Jayadevan P.K. is a technology journalist with over twelve years of experience covering consumer internet companies and start-ups for leading publications. In his journalistic career, he has closely followed the growth of start-ups such as Flipkart, Xiaomi and Paytm and India's tech ecosystem in general.
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