Writing a Business Plan
A Practical Guide
Resourcing new ventures is all important for entrepreneurs and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.Emphasising the importance of planning for growth as well as start-up, the book helps readers to explore key areas such as profitability, market analysis and investment. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone this vital skill.
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Produktdetails
- ISBN: 978-1-138-20602-1
- EAN: 9781138206021
- Produktnummer: 23293475
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 134 S.
- Masse: H21.6 cm x B13.8 cm x D1.5 cm 272 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 272
Über den Autor
Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.
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