Brian F. (Hrsg.) Schaffner

Winning with Words

The Origins and Impact of Political Framing

Buch

Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contemporary issues, from taxes and health care to abortion… Mehr

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Produktdetails

Weitere Autoren: Sellers, Patrick J. (Hrsg.)

ISBN: 978-0-415-99794-2
EAN: 9780415997942
Produktnummer: 23085616
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 204 S.
Masse: H22.9 cm x B15.2 cm 294 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 294

Über den Autor

Brian F. Schaffner is associate professor of political science at the University of Massachusetts, Amherst and editor of the journal, Congress & The Presidency. He is also co-author with John Bibby of Parties, Politics, and Elections in America. Patrick J. Sellers is professor of political science at Davidson College. He is the author of Cycles of Spin: Strategic Communication in the U.S. Congress.