Fiona Green

Winning with Data in the Business of Sports

CRM and Analytics

Buch

CHF 51.50

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V212: Noch nicht erschienen, März 2021

Produktdetails

ISBN: 978-0-367-61070-8
EAN: 9780367610708
Produktnummer: 34679102
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 236 S.
Masse: H23.4 cm x B15.6 cm
Auflage: 2. A.
Abbildungen: Farb., s/w. Abb.

Über den Autor

Fiona Green has operated in the sports industry for over 30 years. Her experience has predominantly been representing rights owners in sponsorship, TV rights and merchandise/licensing across many sports including football, athletics, cricket, sailing, rugby, formula 1, horse racing, and tennis. Fiona specialises in the field of data-driven marketing, business intelligence and analytics and applies her knowledge of this area to her inherent understanding of a rights owner's business model and objectives, specifically in revenue generation, participation growth and stakeholder engagement.