Winning in China
8 Stories of Success and Failure in the World's Largest Economy
If Amazon can't win in China, can anyone?When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the…
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Produktdetails
Weitere Autoren: Ulrich, Karl
- ISBN: 978-1-61363-107-2
- EAN: 9781613631072
- Produktnummer: 36829156
- Verlag: Wharton School Press
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 190 S.
- Plattform: EPUB
Über den Autor
Lele Sang and Karl Ulrich
2 weitere Werke von Lele Sang:
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