Why Asking Donors for Money Causes Donors to Give Less
Treating your donors as members of a community rather than as individual units MATTERS! Human beings have limited interest in supporting others by giving money. However, they have an intense interest in supporting others through sharing resources. In fact, there are 6 Key Resource Categories that you can count on donors giving from if you ask. What category they choose to give from will simply depend on who you are and what you are asking for at the time! Traditional fundraising tools and practices focus on leveraging donor PSYCHOLOGY, the inner workings of an individual's mind, and as a result consistently only gain access to 17% of what…
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Produktdetails
- ISBN: 978-1-77532-762-2
- EAN: 9781775327622
- Produktnummer: 32908838
- Verlag: Lindsay Walton
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 208 S.
- Masse: H23.5 cm x B15.7 cm x D1.6 cm 494 g
- Abbildungen: HC gerader Rücken mit Schutzumschlag
- Gewicht: 494
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