What factors influence consumers to buy meat substitutes?
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.
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Produktdetails
Weitere Autoren: Grote, Tjorben / Jacobmeyer, Raoul / Zipp, Markus
- ISBN: 978-3-668-49998-0
- EAN: 9783668499980
- Produktnummer: 23952904
- Verlag: GRIN Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 168 S.
- Masse: H37.3 cm x B21.2 cm x D1.7 cm 512 g
- Auflage: 2. Auflage
- Gewicht: 512
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