War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive,…
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Produktdetails
- ISBN: 978-0-06-197313-0
- EAN: 9780061973130
- Produktnummer: 29231687
- Verlag: Harpercollins E-Books
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 304 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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