Virtual MarketingThe Pakistani Perspective (2015) Academic Approach
A Quantitative Analysis performed to study Customer Satisfaction in context of Virtual Marketing in Pakistan
This book contains outcomes of academic research conducted to determine the development of Virtual Marketing in Pakistani context where customer satisfaction is based upon technology usage, attitude and perception of people in the country. The significance of this report is that quantitative approach has been used to ascertain the impact of selected independent variables on Customers Satisfaction. Recommended in this study is that continuous improvements should be made in computer skills of users at universities and organizational levels, virtual marketing companies should upgrade and improve their service level by improving products and serv…
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Produktdetails
- ISBN: 978-3-659-78699-0
- EAN: 9783659786990
- Produktnummer: 37589315
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 92 S.
- Masse: H22.0 cm x B15.0 cm x D0.6 cm 155 g
- Abbildungen: Paperback
- Gewicht: 155
Über den Autor
BS-Electronic Engineering, BUITEMS (2007)MBA-Marketing, UOL LBS Islamabad Campus (2014)
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