Viral Rhetoric
Psychoanalysis, Philosophy, and Politics after Covid-19
This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard's concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses? A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are…
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Produktdetails
- ISBN: 978-3-030-73894-5
- EAN: 9783030738945
- Produktnummer: 36607235
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 128 S.
- Masse: H21.6 cm x B15.3 cm x D1.2 cm 288 g
- Auflage: 1st ed. 2021
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 288
Über den Autor
Robert Samuels teaches Writing and Rhetoric at the University of California, Santa Barbara, USA. He is the author of fifteen books, including Zizek and the Rhetorical Unconscious and Teaching Writing, Rhetoric, and Reason at the Globalizing University. He has doctorates in English and Psychoanalysis.
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